Terms of Service & Liability Waiver

Effective Date: 5th October 2026 | Applies to all PLATFORM Studios locations, UAE

This Agreement becomes binding when the Client accepts these Terms through Electronic Acceptance or signs the applicable Transaction Record, and the Company accepts the application or confirms the purchase. By accepting this Agreement, the Client acknowledges and agrees that, before acceptance, the Client was given the opportunity to read, download or otherwise retain the applicable Terms and Transaction Record. Physical and electronic acceptance have the same effect to the extent permitted by the Applicable Laws.

Capitalised terms used in this Agreement have the meanings given in section 7.

1. Class Packages

Interpretation and precedence. If there is any inconsistency between these Terms and the package, membership or promotion details expressly confirmed to the Client at purchase, the expressly confirmed details will prevail for that purchase. Headings are for convenience only. If any provision is unenforceable under the Applicable Laws, it will be read down to the minimum extent necessary and the remaining provisions will continue in effect.

PLATFORM class packages are valid for a fixed period from the date of purchase, as set out below:

Package	Validity
1 Session	1 Week
3 Sessions (EXPLORE PLATFORM Intro Offer)	2 Weeks
5 Sessions	4 Weeks
10 Sessions	8 Weeks
20 Sessions	12 Weeks
40 Sessions	20 Weeks

Packages are personal, non-transferable and non-refundable except where these Terms expressly permit a transfer or refund or where required by applicable law. The 40 Session package may be shared between two Clients only if both Clients are registered with the Company, satisfy the applicable eligibility and health requirements and comply with these Terms.
Packages expire at the end of their stated validity period.
Late Cancellation (within 6 hours of the scheduled class): the class credit is deducted; no additional fee applies.
No Show: the class credit is forfeited, plus a flat AED 60 fee.

2. Memberships

PLATFORM offers the following monthly membership tiers:

Membership Tier
8 Sessions per Month
12 Sessions per Month
30 Sessions per Month
Annual Unlimited (AED 14,000 / year)

Terms

Memberships are personal, non-transferable and non-refundable except where these Terms expressly permit cancellation, transfer or refund, or where a refund is required by applicable law.
Membership sessions expire automatically at the end of each monthly term and do not carry over, unless otherwise required by applicable law.

Class Cancellation

Free cancellation up to 6 hours prior to the scheduled class.
Late Cancellation (within 6 hours of class): the class credit is deducted; no additional fee applies.
No Show: the class credit is forfeited, plus a flat AED 60 fee.
Annual Unlimited members are exempt from all late cancellation and no-show fees.

Freezing Policy

Freezes require 7 days’ advance notice.
The first month of freeze in a membership year is free of charge.
Each subsequent freeze month is charged at AED 150/month.
A maximum of 3 freezes is permitted per membership year.

Commitment & Access

Memberships carry a 3-month minimum commitment. No cancellation takes effect during the minimum commitment period. Any cancellation notice given during that period takes effect on the later of (a) expiry of the minimum commitment period and (b) expiry of the applicable 30-day notice period.
Membership grants access to all class modalities and all PLATFORM Studio locations.

Pre-Opening and Founder Memberships

Where a package or membership is purchased before a Studio opens (a “Pre-Opening Membership”), its term and all related entitlements begin on the date the Studio actually opens for business. The Client will receive the full term purchased from that date.
Any estimated opening date stated at purchase is indicative only and may change due to permits, licensing or regulatory approvals, construction, utilities, inspections, handover requirements or other dependencies beyond the Company’s reasonable control. Opening after the estimated date does not by itself entitle the Client to a refund, fee adjustment, additional extension or compensation, subject to the remedies below and the Applicable Laws.
The start date of a Pre-Opening Membership is determined by the Studio’s actual opening date and cannot otherwise be deferred or adjusted at the Client’s request.
Founder, early-bird and other pre-opening rates apply only to the specific offer purchased. Any upgrade will be at the rates and terms available at the time of upgrade, and the promotional rate is not guaranteed for a later upgrade, renewal, re-joining or change of membership unless expressly stated in the Transaction Record.
If the Studio has not opened within six months after the estimated opening date, the Company will offer the Client the option to transfer the Pre-Opening Membership to another operational Studio on equivalent terms, receive a credit for amounts paid or receive a refund. If the Company decides not to open the Studio, all amounts paid for the Pre-Opening Membership will be refunded, subject to the Applicable Laws and the payment provider’s processing requirements.

Membership Cancellation

Subject to the three-month minimum commitment under ‘Commitment & Access’ above, the Client may cancel a membership by giving 30 days’ written notice by email to the cancellation address published by the Company or through any cancellation function made available in the app or client portal. The request should identify the Client and membership. The Company will acknowledge the request, and confirm the final billing date within a reasonable timeline, provided that amounts properly due are paid in full by the Client.
The Company may suspend or terminate a package or membership on reasonable notice for a material or repeated breach of these Terms or the Studio Guidelines, and with immediate effect for serious misconduct, unlawful conduct or conduct that endangers, harasses or materially disrupts others. On termination, the Client must pay all amounts properly due. Any prepaid fees attributable to the period after termination will be refunded, except to the extent reasonably required to cover amounts due or loss actually caused by the Client’s serious misconduct, subject to the Applicable Laws.

Billing & Renewal

Memberships renew monthly only where the Client has expressly authorised recurring billing. Before purchase, the Company will clearly disclose the recurring fee, billing date, minimum commitment period and cancellation method. The Company may retain payment-card details through its authorised payment processor and may charge the agreed recurring fee until cancellation takes effect. If the renewal price changes, the Company will give at least 14 days’ written notice before the new price is charged, and the Client may cancel before that charge takes effect, notwithstanding any longer cancellation notice period.
No pro-rated refund is payable merely because the Client chooses not to use the membership during a billing period. This does not affect any refund, credit, extension or other remedy available where the Company terminates the membership without cause, or where required by applicable law.
Memberships may be renewed at the original (founder’s) rate provided the membership remains continuously active.
If a membership lapses or expires, it is no longer eligible for the founder’s rate and must be renewed at the current standard rate.

Fees, VAT, invoicing and failed payments

All prices will be displayed before purchase and will state whether VAT and any mandatory charges are included. The Company will provide a dated invoice or electronic receipt containing the Company, Studio and Jurisdiction details, a description of the services, the price and any other information required by the Applicable Laws. For recurring memberships, the Client must maintain a valid payment method. If a payment fails, the Company may notify the Client, make a reasonable number of further collection attempts and suspend access until outstanding amounts are paid.

3. Bookings

Operational Changes. The Company may change class schedules, instructors, operating hours, modalities, facilities or Studios for safety, maintenance, regulatory, operational or other reasonable reasons.

Classes can be booked through any of the following channels:

The FORMATIVE App.
In person at the studio.
By phone call.
Via WhatsApp, through your membership advisor.

Account Security. Where the Client uses an app, client portal or other account to book or manage services, the Client must keep login credentials confidential, must not permit another person to use the account and must promptly notify the Company of suspected unauthorised access. The Client is responsible for activity through the account except to the extent caused by the Company’s negligence or system failure.

4. Studio Guidelines

Packages and memberships are available to Clients aged 16 and above. A Client aged 16 or 17 may participate only with the written consent of a parent or legal guardian, who must complete or co-sign the applicable registration, health and liability documentation and accepts responsibility for the minor’s compliance with these Terms.
First-time clients must arrive 15 minutes prior to the start time of class.
All packages and memberships are eligible for use across any modality and any PLATFORM location.
Clients attending Reformer Pilates classes must wear grip socks.
Clients attending Boxing classes must wear hand wraps and gloves.
PLATFORM operates a strict no-entry policy 5 minutes after class start time.
Clients must respect others’ space and follow instructor guidance at all times.
Before participating, the Client must complete any health screening or physical-activity readiness questionnaire reasonably required by the Company and must disclose to the instructor any injury, pregnancy, medical condition or material change that may affect safe participation. The Client is responsible for seeking medical advice where appropriate. The Company and its instructors may modify or stop participation where they reasonably consider this necessary for safety.
The studio reserves the right to pause a client’s attendance where the client appears unwell or is deemed at risk, until medical clearance is provided.
Any injuries or health concerns must be disclosed to the instructor at the start of class to ensure the client’s safety.
Clients must respect all staff members and use equipment safely. The studio reserves the right to remove members for misconduct.
Use of mobile phones and filming is not permitted during class, to protect the experience of other members in the room.
Clients remain responsible for personal belongings brought into the Studio and should not bring valuables. Lockers and storage areas are provided for convenience only and do not create a safekeeping obligation. Subject to any liability that cannot lawfully be excluded, the Company is not liable for loss, theft or damage involving unattended, unsecured or improperly stored belongings, except to the extent directly caused by the Company’s negligence, fraud or wilful misconduct.
Unclaimed items after 90 days may be disposed of or donated at the studio’s discretion.
Waitlist spaces are released at the start time of class. Members not present at the start time acknowledge they may lose their space to a waitlisted member.
Lockers must be cleared out after use. No items may be stored at the studio overnight.
No refund, extension or compensation is available merely because a Client does not use or fully utilise a package or membership.
Members may upgrade their package or membership at any time.
Downgrades are not permitted during the contract term.

Guests. Guest access is subject to the Company’s prior approval, capacity and safety requirements, payment of any applicable fee, completion of required registration and health screening, and compliance with these Terms and the Studio Guidelines. The introducing Client is responsible for ensuring that the guest complies with those requirements. The Company may refuse or withdraw guest access for safety, security, capacity, conduct or other reasonable operational reasons.

Third-Party Services. Products or services supplied by an independent provider, concessionaire or other third party at or through a Studio are supplied by that provider directly. To the fullest extent permitted by the Applicable Laws, the Company is not responsible for those products or services except to the extent directly caused by the Company’s negligence, fraud or wilful misconduct.

5. Assumption of Risk & Liability Waiver

Participation in physical exercise involves inherent risks, which the Client accepts to the extent such risks cannot be eliminated through the Company’s exercise of reasonable care and skill. The Client must follow instructor guidance, use equipment only as directed and disclose any relevant health condition. To the fullest extent permitted by the Applicable Laws, the Company and its employees, instructors and contractors are not liable for injury, loss or damage caused by the Client’s breach of these Terms, misuse of equipment, failure to follow safety instructions or failure to disclose a relevant health condition, or for any indirect or consequential loss. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, wilful misconduct, breach of mandatory consumer obligations or any other liability that cannot lawfully be excluded or limited.

Use of lockers, showers, changing rooms and similar ancillary areas is subject to all posted notices, safety instructions, hygiene requirements and Studio Guidelines. Clients must use those areas and any fixtures or equipment only as intended, take reasonable care on wet or slippery surfaces and promptly report any hazard or defect. Lockers are provided for temporary convenience only, must be secured and cleared after use, and do not create a custody or safekeeping obligation. To the fullest extent permitted by the Applicable Laws, the Company is not liable for injury, loss or damage caused by a Client’s failure to follow such instructions or take reasonable care; nothing in this paragraph excludes or limits liability that cannot lawfully be excluded or limited.

6. Data & Media Consent

The Company will not photograph or film a Client for marketing without the Client’s separate, specific and freely given consent, which may be withdrawn for future use at any time without affecting access to purchased services. The Company may identify filming sessions or areas and will take reasonable steps to avoid including Clients who have not consented. Personal data is processed in accordance with the Applicable Data Protection Law and the Company’s Privacy Policy. Use of the Company’s website, app and other online services is also subject to its Website Terms and Conditions. The Privacy Policy and Website Terms and Conditions, as published on the Company’s website and made available before acceptance, contain further details on those subjects. If there is any inconsistency, these Terms prevail in relation to packages, memberships and Studio services, while the Privacy Policy governs the processing of personal data to the extent required by the Applicable Data Protection Law.

7. Definitions

“Applicable Laws” means the laws and regulations in force in the Jurisdiction and any applicable UAE federal laws. “Applicable Data Protection Law” means the UAE Personal Data Protection Law for Onshore Dubai, the DIFC Data Protection Law No. 5 of 2020 for DIFC, or the ADGM Data Protection Regulations 2021 for ADGM, in each case as amended. “Company” means the entity licensed to operate the relevant Studio in the Jurisdiction, as identified in the transaction record. “Agreement” means these Terms, the accepted package or membership details, Studio Guidelines, booking and cancellation rules and applicable service terms. “Client” means the individual purchasing or using the services. “Electronic Acceptance” means affirmative acceptance by an unchecked tick-box, electronic signature, one-time password, acceptance button or similar recorded process. “Jurisdiction” means Onshore Dubai, DIFC or ADGM, according to the relevant Studio and Company identified in the transaction record. “Signature” includes a handwritten signature and Electronic Acceptance permitted by the Applicable Laws. “Studio” means the PLATFORM Studios location operated by the Company in the Jurisdiction. “Transaction Record” means the booking confirmation, invoice, membership application or other record identifying the Company, Studio, Jurisdiction, services, fees and applicable version of these Terms.

8. Governing Law & Jursidiction

These Terms and any non-contractual obligations arising out of or in connection with them are governed by: (a) where the Jurisdiction is Onshore Dubai, the federal laws of the United Arab Emirates and the laws applicable in the Emirate of Dubai, and the courts of Dubai have exclusive jurisdiction; (b) where the Jurisdiction is DIFC, the laws of the Dubai International Financial Centre, and the DIFC Courts, including the Small Claims Tribunal where applicable, have exclusive jurisdiction; or (c) where the Jurisdiction is ADGM, the laws of the Abu Dhabi Global Market, and the ADGM Courts, including the Small Claims Division where applicable, have exclusive jurisdiction. This clause is subject to any mandatory right of the Client under the Applicable Laws to submit a complaint or claim to a competent regulator, consumer-protection authority or other forum.

Complaints. A Client may submit a complaint by email, through the app or client portal, or at the Studio using the contact details published by the Company. The Company will acknowledge the complaint and use reasonable endeavours to provide a substantive response within 7 working days after receiving the information reasonably required to assess it.

Client Liability Waiver & Terms of Service